Factors that enforced this decision are:
- Thoroughfare - most commonly walked paths on the exhibitions route
- Close to the city
- Condensed space (width)
- Relatively Sheltered
- Visual Height
- Variety of fixtures
- Ambient light (not pitch black, but not too bright)
- Pre existing interesting visuals
- A range of textures/surfaces
- Grungy urban atmosphere
- Directional perspective (funnelling effect)
- Opportunities for varying degrees of hanging installations
- Manageable size in terms of creating immersive instaltion
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